What a great marketing idea..
Sep. 16th, 2001 06:00 pm![[personal profile]](https://www.dreamwidth.org/img/silk/identity/user.png){kind=small}
skreidleYou know how one of the most annoying things about magazines is the advertising postcards that fall out from (or are attached between) every other page?
Well, ASME's Mechanical Engineering magazine came up with a much better solution: they don't put postcards in any issues of the magazine, but instead occasionally mail out a pack of a dozen advertising postcards (for various engineering products) by themselves.
Result? I, at least, actually look through the postcards, whereas if they were interspersed throughout the magazine, I'd just throw them away.
Well, ASME's Mechanical Engineering magazine came up with a much better solution: they don't put postcards in any issues of the magazine, but instead occasionally mail out a pack of a dozen advertising postcards (for various engineering products) by themselves.
Result? I, at least, actually look through the postcards, whereas if they were interspersed throughout the magazine, I'd just throw them away.
